I just go off the phone with a very promising marketing/advertising company that has developed a great process for explaining new products and services to consumers, educate externally and internally for both profit and non-profit and the list goes on..
However,
They have not been able or willing to hire a full time business developer and are counting on current word of mouth, referrals on limited advertising to keep up with top line revenue growth.
Sorry…big mistake. Just like you hire a project manager, an accountant/bookkeeper, technical/software developer, finance officer and operations personal….you need to hire a TOP Sales and Business Developer ASAP.
Or many of those first hires will be summarily given pink slips as soon as the leads, referrals and bigger deals fail to materialize in sufficient numbers. And they WILL DIMINISH without development!
Trust me for I’ve been there and have been called in to save a few sinking ships…it’s rough to pull off…the competition has the edge, you’ve lost ground and now you need to deliver with some key staffers gone.
Don’t let this happen. Hire a business developer and If I’m busy I will find one for you! www.oneillprod.com
Sean O’Neill
